Instagram Highlights, also known as simply Highlights, are saved Stories displayed on your profile. They help make your page more engaging and user-friendly for your audience. When designed properly, they serve as a digital business card for your account. This is your chance to showcase important information, introduce yourself, or promote your brand. We’ll show you how to do it right and grab your followers’ attention.
Defining Your Highlights’ Purpose – The First Step
Highlights aren’t just a design element; they are a crucial part of your profile. Before creating them, decide what you want to save.
Here are some category ideas:
- About Me/About Brand – A brief introduction about you or your company.
- Reviews – Customer feedback that helps others make a decision.
- Products/Services – Information about what you offer.
- Behind The Scenes – The process of creating content and work moments.
- Useful Content – Tips, hacks, and answers to common questions.
- Deals/Discounts – Current offers for your followers.
Choose the categories that best suit your profile.
How To Create Icon Designs For Highlights
The first thing people notice in Highlights is the covers. They should look cohesive and appealing.
What matters when creating covers:
- They should match your profile’s aesthetic.
- Use consistent colors and fonts.
- Choose clear symbols or minimalist icons.
Where to create covers:
- Canva – A user-friendly platform with ready-made templates.
- Photoshop – For those experienced in graphic design.
- Free Icon Sets – Available on Pinterest or Google.
Well-designed covers make your profile look polished and attractive.
Structure And Content Of Highlights
Once you’ve chosen your categories and covers, it’s time to organize the content properly.
Key points:
- Each section should have a clear theme.
- Stories in Highlights should be useful or interesting.
- Use short captions and clear images.
To keep Highlights easy to navigate, avoid adding too many Stories. It’s better to update them regularly than to store hundreds of outdated clips.
Examples of proper structure:
- About Me: “Hi! I’m [name]. Here, you can learn more about me and what I do.”
- Products/Services: Showcase your offerings, highlight their benefits, and add pricing.
- Reviews: Share screenshots or videos of customer testimonials.
- Behind The Scenes: Show your workflow and how your content or products are created.
The Technical Side Of Setting Up Highlights
Highlights showcase key moments. Now that you’ve planned your design, let’s go over how to add and edit them in your profile.
How to create highlights:
- Open your profile.
- Tap the “+” in the “Highlights” section.
- Select the saved Stories you want to add.
- Name the Highlight and upload a cover.
- Tap “Done” – your Highlight is now live!
How to change a cover:
- Press and hold the desired Highlight.
- Select “Edit Highlight.”
- Tap “Edit Cover” and choose a new image.
- Save the changes.
How to change the order of stories in highlights: add a new Story to an existing Highlight—it will move to the front of the list.
These simple steps will keep your Highlights fresh and visually appealing for your audience.
Tips For Engaging Followers With Highlights
Highlights aren’t just a decorative feature. They are a marketing tool to attract and retain followers. To make them work, they should be interactive and engaging.
How to grab your audience’s attention. Use Call-To-Actions (CTAs) like:
- “Swipe up to learn more!”
- “Tap the link in the bio!”
- “Got questions? DM us!”
Important: use interactive features
- Add polls, quizzes, and countdowns to boost engagement.
- Regularly update your content. If Highlights aren’t refreshed, they lose relevance. Review and add fresh Stories every few weeks.
- Keep Highlights short and to the point. If each section has 50+ Stories, people won’t watch them. Aim for 5-10 high-quality Stories instead.
Common Mistakes To Avoid When Designing Highlights
Your Instagram page design plays a big role in its growth. Highlights are key, so avoiding mistakes is crucial.
Biggest mistakes:
- Inconsistent Design – If covers and text styles are all different, Highlights will look messy.
- Outdated Information – If your “Discounts” section features deals from last year, it will drive followers away.
- Unclear Titles – Highlights labeled “111” or “Miscellaneous” don’t tell users what’s inside. Use specific names like “Reviews,” “Menu,” or “Our Work.”
How To Make Beautiful Highlights – Video
We’ve covered why Highlights matter. Still have questions about their design? Watch this video:
Conclusion
Instagram Highlights allow you to make your profile stylish, informative, and engaging for followers. Use eye-catching covers, organize your content, and keep your sections updated. Well-designed Highlights will help you:
- Attract new followers.
- Make your profile look professional.
- Improve communication with your audience.
Try updating your Highlights today, and see how your profile transforms!
Frequently Asked Questions
Highlights are saved Stories that remain on your profile after 24 hours. You can create multiple themed albums.
First, publish a Story. Then tap “Highlight” and add it to a section. You can choose a cover and a name.
It’s a feature that saves Stories to your profile permanently. Highlights help showcase important content beyond the 24-hour Story limit.
